The Content Advocate

How to Rank for Featured Snippets
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An Excerpt from the book "Content Marketing For Everyone" by Irhose Apori
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A constant cause of frustration among marketers these days is high bounce rates. Imagine putting in the work to gain visibility and drive traffic to your website only to realize that most of that traffic is low quality and won’t convert. Not only is driving unqualified traffic a…
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Into the Metaverse (Read: Multiverse)
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Content has always been known to be king, but who does it preside over? And was it democratically elected? For a long time, the production of…
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Inbound marketing is a way to quieten the marketing noise for your consumers. There are tons of brands out there trying to capture the attention of…
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Everyone consumes content, everyone. Content marketing is a means of achieving brand goals using content intelligently. It’s a form of inbound marketing…
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Like every other process of strategizing, a good content strategy requires remarkable insights, foresight, and every kind of sight, really, from…
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Welcome to The Content Advocate by me, Irhose Apori. I'm a brand strategist trying to change the world by shaping the brands that will impact a…

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The Content Advocate

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The Content Advocate

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