Content has always been known to be king, but who does it preside over? And was it democratically elected? For a long time, the production of high-quality content was controlled by big media houses and content agencies. With the proliferation of SAAS platforms and CMS’s, the agency of content creation has been given to the people. More and more we see affiliate marketers, social media influencers, and thought leaders on LinkedIn producing top-tier content for varied audiences. This is possible because content is the democratically elected king of online marketing.